Outdoor Gear Sale


Each year Base Camp Cullowhee puts on an outdoor gear sale and swap where business and individuals can come and sell anything new and used for outdoor activities. These are items used for anything from hiking, biking, rafting, rock climbing, etc. I

OBJECTIVE 
To design a set of marketing materials for this event - social media advertisements, hand out flyers, and a newspaper ad for the local newspaper

Process
Since this event was open to the public and locals not affiliated with the university, I had to work with one of the employees in university branding so I could correctly brand the newspaper ad under university guidelines. We had an initial meeting face-to-face, and from them, we worked remotely with each other. For the photo I had one of our photographers take a staged shot that I could use.

Deliverable
What you are looking at is the newspaper ad, which we also had printed and used as flyers and handouts.